AS SEEN IN

 
 

ABOUT THE SERENBE TEXTILE LOFTS // Krista & Tami were selected by Atlanta Homes & Lifestyles magazine to design the primary hallway that runs throughout the penthouse of their Serenbe Designer Showhouse... [ see below for more information about the space, CLOTH & KIND's inspiration for this grand entryway, and their collaboration with Paper Mills to produce the bespoke wallcovering. ]

 
 

The site of the 3rd annual Atlanta Homes & Lifestyles Serenbe Designer Showhouse was the stunning penthouse suite in the newly constructed Textile Lofts building, designed by J. Ryan Duffey and Jeremy Griffin of J. Ryan Duffey Architect Inc. , and nestled in the heart of the Grange hamlet. The Textile Lofts blends a combination of retail and restaurant components with a mix of luxury apartments and condominiums. The architectural design of this building draws inspiration from a turn of the century textile mill – structures that were constructed for both form and function. Built exquisitely with hand laid brick and expansive windows, the building carries a strong presence and classic style that harkens back to the days when things were built to last and style was delivered in the details. Proceeds from the showhouse directly benefitted the Art Farm at Serenbe. In fact, the entire 40-acre Serenbe community, was designed with the arts in mind. The complex is deeply rooted in process, education and creating multiple platforms for creativity. Artists, practitioners, and researchers come to the Art Farm, and to Serenbe in general, to deepen their practice and broaden their creative connections. 

CLOTH & KIND'S INSPIRATION // Given the long and narrow hallway, we opted to pack a visual punch by designing a total showstopper of a bespoke wallcovering. Our wallpaper mural was an original work of art which we created in intimate collaboration with Amy Mills of Papermills. At its core, this mural is our modern interpretation of a southern landscape, and although aspects of the design include patterns we adore from Turkish textiles and Eastern motifs, it is ultimately comprised of abstract interpretations of crops found in the South. We very much wanted to pay homage to the history of wallpaper, which includes pastoral murals. All of this seemed incredibly fitting for Serenbe, a bucolic community set in the rural South.

None of our vision would have been realized if it were not for our long standing friendship and professional relationship with Amy Mills of Paper Mills. Amy is, in our humble opinion, one of the most talented living artists of our time. Fortunately for us, and for the world of interior design at large, she happens to express herself primarily through the medium of hand block printed wallpaper. Amy generously agreed to collaborate with us on this massive project which involved taking the ideas, inspiration and vision from our brains and somehow translating it into the work of art you see gracing the walls in the Serenbe showhouse. The process of soulful collaboration with Amy took place primarily over Google Hangouts and through the use of a private Pinterest boards, along with many phone calls and emails. In the end, this massive undertaking took Amy over 120 hours to hand carve the blocks plus countless additional hours to press the 12 colors onto the 17 foot long panels - truly a labor of creative genius and passionate love, for which we will be forever grateful to her. 

Please enjoy this exclusive behind-the-scenes peek at the images from our creative development process as well as a video documenting it, all of which illustrate the making of CLOTH & KIND + Paper Mills' bespoke wallcovering for the Serenbe Textile Lofts Showhouse.

 

CREATIVE DEVELOPMENT PROCESS // 

 

BEHIND THE SCENES VIDEO // 

 

CHECK OUT MORE FROM THIS PROJECT ON INSTAGRAM

 

BESPOKE WALLPAPER COLLABORATION // Paper Mills, PHOTOGRAPHY CREDIT // Rinne Allen