A Designer's Dream: Custom Colorways

One of our all-time favorite aspects of interior design is the opportunity to let our imaginations run wild in order to create something completely and totally unique for each of our clients… which is why we have long since treasured working with boutique textile and wallcovering lines like the ones we represent in our showroom. Not only do these artisans produce best-in-class patterns and colorways, but the option to do a custom colorway (or even a bespoke pattern, in many cases) is a cinch and highly rewarding, creatively speaking! The process is way easier than you may think, and custom colorways are a simple way to create next-level customization for your client projects. Here’s a brief overview on how it all works.

First off, select a particular pattern you’re interested in developing a custom colorway for and then choose a color reference. Most lines request a color guide of some sort—this can be a Pantone color code, a specific paint color, something physical, or simply some inspiration pieces. Then, they will match the color and send out a strike-off for your approval. Being able to take an interior designer’s vision and bring it to life is a huge benefit that each of these textile designers bring to the table! Amy Mills of Paper Mills has a stellar video on her website, in which she takes us through the process of creating a custom wallpaper for our Serenbe showhouse project a couple of years back - this was more involved as it was a totally bespoke pattern, but it gives an excellent overview of how the custom process works from start to finish. Check it out in her ‘videos’ section here. Below is a great image of this custom ‘modern southern landscape’ wallpaper in her studio at the time of production.

So, whadda ya think?! Do you have a vision for a project that you haven’t quite been able to find in a textile or wallpaper line? It’s time for a custom colorway! In addition to Paper Mills, so many of our beloved showroom lines enjoy these custom requests: Clay McLaurin, Carolina Irving, Ferrick Mason, Hable Construction, Katie Leede, Kettlewell Collection, KLS, Penny Morrison, Seema Krish, and even Sydney Harbour Paints! Want to learn more about the specific process with one of these lines? Send us an email and we will give you the scoop!