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Seema Krish

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what is your idea of perfect design happiness? BEING IN MY HOME AND SURROUNDINGS - AESTHETICALLY PLEASING ENVIRONMENTS.

what is your greatest fear in design? NO FEAR OR BOUNDARIES.

which historical design figure do you most identify with? SONIA DELAUNAY.

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which living designer do you most admire? HELLA JONGERIUS. SHE’S DESIGNED A WIDE VARIETY OF PRODUCT - TEXTILES TO FURNITURE, CERAMICS AND EVEN SHOES! SHE EFFECTIVELY COMBINES INDUSTRY AND CRAFT.

what profession other than design would you like to attempt? SOMETHING RELATED TO TRAVEL.

what is your greatest design extravagance? OUR BED, BY FLOU.

when and where were you happiest with your design? EACH NEW DESIGN MAKES ME HAPPY AND, AT THAT MOMENT, MAKES ME THE HAPPIEST!

what do you consider your greatest achievement in design? CREATING AND LAUNCHING MY TEXTILE LINE.

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if you died and came back as another designer or design object, who or what do you think it would be? A WHEEL… FUNCTIONAL, WELL DESIGNED AND CAN GO PLACES!

what specific design related talent are you lacking that you would you most like to have? BETTER CAD SKILLS.

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what is your most treasured design related possession? MY ENGAGEMENT RING - FOR THE SENTIMENT & THE DESIGN (TENSION SET BY STEVEN KRETCHMER). 

what do you regard as the lowest depths of misery in design? REPETITION AND MEDIOCRITY.

what curse word do you most frequently use? I’M NOT A CURSER!

what is your favorite design related word? ORIGINALITY.

what is your least favorite design related word? KNOCK-OFF.

what turns you on in design? CLEVER SIMPLICITY.

what turns you off in design? OVERDONE, FUSSY DESIGN.

what is your motto in design? LESS IS MORE.

IMAGE CREDITS | Sonia Delaunay images via The New York Times & Spaightwood Galleries, Seema Krish fabric shots via Seema Krish & De Sousa Hughes, All other images provided by Seema Krish.

PROUST ON DESIGN | Answered by my design icons, these must-ask questions come from a 19th century parlor game made popular by Marcel Proust, the French novelist, essayist & critic. This interview technique has been used by many journalists throughout the years but my column was primarily inspired by The Proust Questionnaire, which appears monthly on the back page of Vanity Fair(my alma mater). The twist here on CLOTH & KIND is that I've repurposed each question to relate to interior design. To read all of my Proust on Design interviews, please click here. Enjoy!